E-commerce Agency & Shopify Ecommerce Experts
We help brands that give a damn grow on Shopify.
We design, build and grow Shopify and Shopify Plus stores that turn browsers into buyers. 400+ brands since 2008.
Feeling overwhelmed by the prospect of starting, moving or growing your store?
There’s so much to consider it can feel like you’re drinking from a fire hose!
Well, you’ve come to the right place…
In over 16 years (400+ stores + 190 Shopify verified reviews) of designing, building and growing stores, we’ve refined a process to solve every challenge you’ll face.
From shipping to upsells (and everything in between), we’ve got you covered.
We're not like other ecommerce agencies who do a little bit of this and a little bit of that:
- Our sole focus is Shopify and Shopify Plus
- We're not interested in slapping together cookie-cutter stores
- And we sure as hell aren't here for soulless dropshipping experience.
Think of us as your secret weapon for Shopify success.
What does it take for mission-driven brands to excel on the Shopify ecommerce platform?
Book a free discovery call and we'll show you.
No BS. No hard sell. No "one-size-fits-all" solutions.
Just a straight-up conversation about how we can help you grow your brand and convert more customers.
Ecommerce Services
Good design isn't about winning awards. It's about making it dead simple for customers to find what they want and buy without friction.
We've seen beautiful sites that convert at 0.8% and simple sites that convert at 4.5%. The difference? Understanding how people actually shop online versus how designers think they shop.
Every store we design starts with your conversion goals. We look at your current analytics, figure out where people are dropping off, then build a design that fixes those leaks. For Jo Mercer, we redesigned their product pages to highlight sizing information upfront - returns dropped by 23% in the first quarter.
Our designs work on every device. About 70% of Australian shoppers browse on mobile but switch to desktop for checkout. Your site needs to work perfectly on both.
We're not interested in slapping together templated stores that look like everyone else's. Your brand deserves better than that.
Our servicesPlatform migration from Magento or WooCommerce to Shopify isn't something you can rush. We've done hundreds of migrations and the ones that go smoothly all have one thing in common - proper planning.
The Tech Den came to us after 7 years on Volusion. They had 5000+ products, all their customer data, and over 5000 product reviews that needed to migrate. The old platform was about to stop supporting an integration they relied on. They needed to move fast but couldn't afford any mistakes.
We migrated everything - products, customers, reviews, order history - without losing a single piece of data. The site went live on schedule and they didn't miss a single order during the transition.
Most migrations take 8-12 weeks depending on complexity. We handle all the technical work while you focus on running your business. You won't need to become a Shopify expert overnight.
Our team is Australian-based and we've focused on Shopify for 8+ years. No junior developers learning on your dime.
Our servicesMoving from WooCommerce or Magento to Shopify feels risky. What if something breaks? What if you lose customer data? What if the site goes down during your busy period?
We get it. Julie Newton from The Top Saddlery told us they'd "delayed changing to a new e-commerce platform due to previous very stressful experiences." When they finally migrated with us, she said the process was clearly explained and most concerns were discussed before we even started.
Here's how we handle migrations differently: we build the entire new site on a staging server first. You can click through it, test it, make changes. Nothing goes live until you're 100% happy. Then we migrate all your data and switch over during a quiet time - usually a Tuesday morning when traffic is lowest.
The biggest mistake brands make is waiting too long. If your platform is holding you back right now, it'll be worse in 6 months. EOFY is coming up and January is typically quiet in Australia (everyone's at the beach). That's the perfect window for a migration.
Our servicesYour site might look fine but still underperform. Slow loading times, confusing navigation, weak product descriptions, checkout processes with too many steps - these problems are costing you sales every single day.
We audit Melbourne e-commerce sites constantly and the same issues keep showing up. Mobile site loads slow. Search doesn't work properly. Customers can't figure out shipping costs until they're almost done checking out (then they abandon).
Store optimisation isn't a one-time project. After Black Friday and Cyber Monday, we review what worked and what didn't. Christmas rush shows different problems. Sales periods reveal bottlenecks you never knew existed.
For brands in Carlton, Fitzroy, Richmond, and across Melbourne's inner suburbs, we're available for ongoing optimisation. We monitor your site performance, fix issues before they become problems, and continuously improve conversion rates.
Think of us as your secret weapon for turning your purpose into profit.
Our services
'We worked with The Hope Factory to move our website from the NETO platform across to Shopify Plus. The process was very involved and with the integration of our POS adding an additional element we wanted to make sure we had an experienced team to lead the move. Gati and her team were always available for any technical questions throughout the journey and no changes, updates, reviews were too difficult to execute.
The Hope Factory team went above and beyond to ensure we were happy with the end result. I would highly recommend The Hope Factory to any business.'
- Johanna Lark, Coco & Lola
FAQs
-
How involved do we need to be during the project?
We take care of all the technical and strategic details, but we also value your expertise. You’ll be involved in key decisions such as design direction, brand preferences and business priorities — while we manage the planning, development and optimisation.
How do you communicate throughout the project?
We use Basecamp to keep all communication, files and approvals streamlined in one place. You’ll always know what’s happening, what’s coming next and who’s responsible. Regular check-ins ensure we stay aligned with your goals.
How long does a typical project take?
Timelines depend on the size and complexity of the work. A standard Shopify setup usually takes 6–8 weeks, while redesigns and migrations can take 12–16 weeks. From the start, we’ll give you a clear timeline and stick to it.
What kind of results can we expect?
Our focus is conversion-driven design — we optimise user experience, store speed, checkout flow and trust to help you turn more visitors into customers. You’ll also receive performance reporting (via Shopify) so you can see the outcomes clearly.
Will we receive training and support after launch?
Yes. We provide hands-on training so you feel confident managing your store. You can also continue with one of our growth or support plans for ongoing improvements and proactive optimisation.
Are you experienced working with growing brands?
Absolutely. With 16+ years in ecommerce and over 400 Shopify stores launched — from startups to multi-store retailers — we understand how to build scalable foundations and support long-term growth.
-
No, we don't provide paid ads management, SEM, performance marketing, digital marketing, email marketing, or ecommerce branding services. As a Shopify agency, our focus is on ecommerce development and commerce platforms rather than marketing or standalone SEO services. We're not marketing agencies or marketing consultants. Instead, we specialise in building high-performance digital commerce stores, working with businesses and ecommerce agencies who need expert Shopify development partners. Our strength lies in creating exceptional commerce experiences, not in running marketing campaigns or email marketing programmes.
-
E-commerce website development costs vary significantly based on complexity and features. A basic Shopify store with a premium theme starts around $5,000-$10,000. Custom-designed stores with advanced features typically range from $15,000-$100,000+. Platform migrations (from Magento, WooCommerce, etc.) and enterprise projects sit at the higher end. We provide detailed quotes after a free discovery call where we understand your specific requirements, integration needs, and business goals.
-
Timeline depends on project scope. A standard Shopify store build takes 6 -8 weeks from kickoff to launch. Complex custom developments or migrations can take 12 -16 weeks. Factors that affect timeline include: custom design requirements, third-party integrations (ERP, POS, inventory systems), data migration volume, and custom functionality. We provide a detailed project timeline during our discovery phase and keep you updated throughout the build.
-
Our development process involves five key stages: Discovery (understanding your business, customers, and technical requirements), Strategy & Planning (sitemap, user flows, technical architecture), Design* (custom mockups focused on conversion), Development (building on Shopify with custom functionality), and Testing & Launch (thorough QA, training, and go-live support). We work collaboratively throughout, ensuring the final store aligns with your business goals and brand identity.
* Design is optional, but recommended -
We specialise in Shopify and Shopify Plus because they offer the best balance of flexibility, reliability, and ease of management for most Australian businesses. Shopify handles hosting, security, and updates automatically, letting you focus on growing sales. For businesses with specific needs, we'll honestly assess if Shopify is the right fit or if another platform makes more sense.
-
Yes, platform migrations are one of our core services. We've successfully migrated stores from Magento, WooCommerce, BigCommerce, custom platforms, and others. We handle product data, customer information, order history, URL redirects, and preserve your SEO rankings. The process includes thorough testing to ensure nothing breaks during the switch.
-
We offer various support and maintenance packages to suit different needs. This can include technical updates, feature additions, conversion optimisation, performance monitoring, and strategic growth support. Many clients start with a comprehensive build and then move to a retainer or one-off block of time for ongoing improvements and support.
-
How involved do we need to be during the project?
We take care of all the technical and strategic details, but we also value your expertise. You’ll be involved in key decisions such as design direction, brand preferences and business priorities — while we manage the planning, development and optimisation.
How do you communicate throughout the project?
We use Basecamp to keep all communication, files and approvals streamlined in one place. You’ll always know what’s happening, what’s coming next and who’s responsible. Regular check-ins ensure we stay aligned with your goals.
How long does a typical project take?
Timelines depend on the size and complexity of the work. A standard Shopify setup usually takes 6–8 weeks, while redesigns and migrations can take 12–16 weeks. From the start, we’ll give you a clear timeline and stick to it.
What kind of results can we expect?
Our focus is conversion-driven design — we optimise user experience, store speed, checkout flow and trust to help you turn more visitors into customers. You’ll also receive performance reporting (via Shopify) so you can see the outcomes clearly.
Will we receive training and support after launch?
Yes. We provide hands-on training so you feel confident managing your store. You can also continue with one of our growth or support plans for ongoing improvements and proactive optimisation.
Are you experienced working with growing brands?
Absolutely. With 16+ years in ecommerce and over 400 Shopify stores launched — from startups to multi-store retailers — we understand how to build scalable foundations and support long-term growth.
-
E-commerce website development costs vary significantly based on complexity and features. A basic Shopify store with a premium theme starts around $5,000-$10,000. Custom-designed stores with advanced features typically range from $15,000-$100,000+. Platform migrations (from Magento, WooCommerce, etc.) and enterprise projects sit at the higher end. We provide detailed quotes after a free discovery call where we understand your specific requirements, integration needs, and business goals.
-
Our development process involves five key stages: Discovery (understanding your business, customers, and technical requirements), Strategy & Planning (sitemap, user flows, technical architecture), Design* (custom mockups focused on conversion), Development (building on Shopify with custom functionality), and Testing & Launch (thorough QA, training, and go-live support). We work collaboratively throughout, ensuring the final store aligns with your business goals and brand identity.
* Design is optional, but recommended -
Yes, platform migrations are one of our core services. We've successfully migrated stores from Magento, WooCommerce, BigCommerce, custom platforms, and others. We handle product data, customer information, order history, URL redirects, and preserve your SEO rankings. The process includes thorough testing to ensure nothing breaks during the switch.
-
No, we don't provide paid ads management, SEM, performance marketing, digital marketing, email marketing, or ecommerce branding services. As a Shopify agency, our focus is on ecommerce development and commerce platforms rather than marketing or standalone SEO services. We're not marketing agencies or marketing consultants. Instead, we specialise in building high-performance digital commerce stores, working with businesses and ecommerce agencies who need expert Shopify development partners. Our strength lies in creating exceptional commerce experiences, not in running marketing campaigns or email marketing programmes.
-
Timeline depends on project scope. A standard Shopify store build takes 6 -8 weeks from kickoff to launch. Complex custom developments or migrations can take 12 -16 weeks. Factors that affect timeline include: custom design requirements, third-party integrations (ERP, POS, inventory systems), data migration volume, and custom functionality. We provide a detailed project timeline during our discovery phase and keep you updated throughout the build.
-
We specialise in Shopify and Shopify Plus because they offer the best balance of flexibility, reliability, and ease of management for most Australian businesses. Shopify handles hosting, security, and updates automatically, letting you focus on growing sales. For businesses with specific needs, we'll honestly assess if Shopify is the right fit or if another platform makes more sense.
-
We offer various support and maintenance packages to suit different needs. This can include technical updates, feature additions, conversion optimisation, performance monitoring, and strategic growth support. Many clients start with a comprehensive build and then move to a retainer or one-off block of time for ongoing improvements and support.